Thinking Results Blog


Online and Bricks and Mortar are Best Friends, Not 3rd Cousins!

3rd June 2011  |  Category: Targeting  |  Tags: merchandising, Targeting

Like in the Consumer Packaged Goods Category is beginning to do, most retailers will use digital POS to reach out and build relationships, add value and service customers in the buying process. This will allow the business Read More

Social demand generation

13th June 2010  |  Category: Targeting  |  Tags: Targeting

This is the beginning of demand based retail here in Australia (i.e. cudo.com.au), while this has existing in the US market fro some time it is heavily built on the acceptance of couponing in that market. Will it work here Read More

The Business End of Content Creation

17th May 2010  |  Category: Targeting  |  Tags: Targeting

Content creation in what ever form will have to answer to the business end of the eMarketing stick sooner rather than later. As we evolve, most marketers will have to create a dedicated content publishing budget for SEO, Read More