Thinking Results Blog


Your Email Will Go Grey One Day.

21st October 2011  |  Category: Targeting  |  Tags: behavioural, dynamic email content, email marketing, email open rates, email ROI, Gmail Priority Inbox, Gray Mail, Grey Mail, profile data, SmartScreen, SPAM, traffic quality, traffic volume

Email marketing has two very different levels, one will evolve the other will die. SPAM is no longer black and white. Grey mail shows us how emails must continually evolve to provide value to the subscriber. Grey mail Read More