Thinking Results Blog
The hole in the Online Sales doughnut.
2nd October 2011 | Category: Analytics | Tags: Behavioural Data, Behavioural Marketing, Campaign Analysis, Channel Analysis, Conversion, Customer Satisfaction, Customer Service, eCommerce, Metrics, Online Sales, Optimisation, Planning and Optimisation, ROI, Web Analytics
In brand circles the understanding of pre-sale brand experience goes back to the infancy of advertising where ‘trial and then adoption’ was first understood, but how does this understanding of sales experience translate Read More
Know our customer
2nd May 2011 | Category: Optimisation | Tags: Conversion, customer, Optimisation
No matter how hard we try, we obviously won't be able to convert every potential customer into a customer. And there's no point in trying, which is why it's important to establish who our customers really are and go to work Read More
Twitter
Industry News
- Gender Differences in Facebook Privacy Matters August 12, 2011
- The Future of Journalism August 5, 2011
- How Google+ Affected Social Shares and +1 Adoption Rates July 10, 2011
