Thinking Results Blog


Online and Bricks and Mortar are Best Friends, Not 3rd Cousins!

3rd June 2011  |  Category: Targeting  |  Tags: merchandising, Targeting

Like in the Consumer Packaged Goods Category is beginning to do, most retailers will use digital POS to reach out and build relationships, add value and service customers in the buying process. This will allow the business Read More

Know our customer

2nd May 2011  |  Category: Optimisation  |  Tags: Conversion, customer, Optimisation

No matter how hard we try, we obviously won't be able to convert every potential customer into a customer. And there's no point in trying, which is why it's important to establish who our customers really are and go to work Read More

Focus our message

20th April 2011  |  Category: Optimisation  |  Tags: Optimisation

How we pitch our products and services can mean the difference between closing a sale and losing a sale. Often, our pitches are overly complex due to the nature of the product, or sometimes try to cover too much ground. In Read More