Thinking Results Blog
Your Email Will Go Grey One Day.
21st October 2011 | Category: Targeting | Tags: behavioural, dynamic email content, email marketing, email open rates, email ROI, Gmail Priority Inbox, Gray Mail, Grey Mail, profile data, SmartScreen, SPAM, traffic quality, traffic volume
Email marketing has two very different levels, one will evolve the other will die. SPAM is no longer black and white. Grey mail shows us how emails must continually evolve to provide value to the subscriber. Grey mail Read More
Online and Bricks and Mortar are Best Friends, Not 3rd Cousins!
3rd June 2011 | Category: Targeting | Tags: merchandising, Targeting
Like in the Consumer Packaged Goods Category is beginning to do, most retailers will use digital POS to reach out and build relationships, add value and service customers in the buying process. This will allow the business Read More
Create urgency
23rd August 2010 | Category: Targeting | Tags: Optimisation, Social
Many individuals, when given the opportunity, will take as long as they possibly can to make a decision. This invariably leads many to put off a decision so long that the decision is never made. But by creating urgency, the Read More
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Industry News
- Gender Differences in Facebook Privacy Matters August 12, 2011
- The Future of Journalism August 5, 2011
- How Google+ Affected Social Shares and +1 Adoption Rates July 10, 2011
