Thinking Results Blog


The Wikipedia Wonder

11th November 2011  |  Category: Analytics  |  Tags: James Bridle, Jimmy Wales, Trends analysis, Wikipedia

The other day I was lucky enough to see Jimmy Wales, founder of Wikipedia, speak in London at the Exact Target Connections Conference. Wales spoke about the power of one and how both content creation and consumption within Read More

The hole in the Online Sales doughnut.

2nd October 2011  |  Category: Analytics  |  Tags: Behavioural Data, Behavioural Marketing, Campaign Analysis, Channel Analysis, Conversion, Customer Satisfaction, Customer Service, eCommerce, Metrics, Online Sales, Optimisation, Planning and Optimisation, ROI, Web Analytics

In brand circles the understanding of pre-sale brand experience goes back to the infancy of advertising where ‘trial and then adoption’ was first understood, but how does this understanding of sales experience translate Read More