Thinking Results Blog
The Wikipedia Wonder
11th November 2011 | Category: Analytics | Tags: James Bridle, Jimmy Wales, Trends analysis, Wikipedia
The other day I was lucky enough to see Jimmy Wales, founder of Wikipedia, speak in London at the Exact Target Connections Conference. Wales spoke about the power of one and how both content creation and consumption within Read More
Your Email Will Go Grey One Day.
21st October 2011 | Category: Targeting | Tags: behavioural, dynamic email content, email marketing, email open rates, email ROI, Gmail Priority Inbox, Gray Mail, Grey Mail, profile data, SmartScreen, SPAM, traffic quality, traffic volume
Email marketing has two very different levels, one will evolve the other will die. SPAM is no longer black and white. Grey mail shows us how emails must continually evolve to provide value to the subscriber. Grey mail Read More
The hole in the Online Sales doughnut.
2nd October 2011 | Category: Analytics | Tags: Behavioural Data, Behavioural Marketing, Campaign Analysis, Channel Analysis, Conversion, Customer Satisfaction, Customer Service, eCommerce, Metrics, Online Sales, Optimisation, Planning and Optimisation, ROI, Web Analytics
In brand circles the understanding of pre-sale brand experience goes back to the infancy of advertising where ‘trial and then adoption’ was first understood, but how does this understanding of sales experience translate Read More
Twitter
Industry News
- Gender Differences in Facebook Privacy Matters August 12, 2011
- The Future of Journalism August 5, 2011
- How Google+ Affected Social Shares and +1 Adoption Rates July 10, 2011
