Online Marketing Services

JBA are a tactical partner with the advantage of understanding both a businesses sales and growth objectives along with a customers own purchase confidence barriers.

We approach your online marketing plan with an absolute picture of how the tactical initiatives will drive high quality visitation to online and offline channels. We approach the online creative and user experience with an insightful understanding of what makes a prospect confident enough to purchase.

Opt-in Prospect Email and SMS Campaigns

JBA use email as a primary means of connecting with in-market prospects and driving return visitation to the site where the likelihood of conversion is increased.

Important email marketing tasks and services:

- Optin database growth

- Data health management

- Campaign planning and management

- Deliverability

- Campaign optimisation

SEM and SEO response programs

Our experience shows us that SEM and SEO combined are the most crucial online methods of driving initial high-quality visitation to the site. However, if not backed up by re-marketing and personalisation, purchase experience, an SEM program will fall short and may become costly.

Important Search tasks and services:

- Metrics and target creation

- Bid strategy creation

- Campaign framework creation

- Tracking and reporting framework

- Campaign management

Social Marketing

While some would say adoption is almost at critical mass, the power and sophistication of social connectivity is going to continue to grow in both online and mobile. JBA use social connectivity to establish new relationships, reinforce awareness, affirm purchase decisions and to maintain prospect and customer contact.

Important Social tasks and services:

- Content creation and broadcasting

- Social marketing and engagement strategy

- Campaign and messaging framework

- Centralised publishing implementation

- Tracking and reporting framework

Prospect Opt-in Database Building

Here we refer specifically to how ‘in-market’ prospects are engaged on our clients site or associated site to gain permission and send ongoing information from our clients brand. There is massive difference in terms of results when you have a ‘conversion/service centric’ mindset as apposed to a ‘prospecting’ one.

Important Opt-in Database Building tasks and services:

- Data architecture and alignment

- Data collation framework

- Campaign creation

Online Merchandising

While eCommerce is a key aspect of our consultancy, partnering our clients in developing, maintaining, and evolving merchandising strategy and programs is a large part of what we successfully do. Our focus on data informs every aspect of the tactical planning process. Fast and efficient in-market reporting helps us and our partners to increase their speed-to-market and optimise their performance.