Multichannel Conversion Services

Multichannel conversion is deeper than creating an integrated campaign – it involves the alignment of both the communications and the systems that make a purchase easier.

Putting it simply, our insight and experience shows that people will heavily favour the brand that makes their purchase experience both easy and efficient.

For the prospective customer there is a strong (almost symbiotic) connection between the online, direct and retail channels, to the point where it is hard to separate them. Yet the average business sees them as very separate indeed.

A customer will often start their research in one spot and end up converting in another. The key from an online and a multichannel perspective is to show the business how linking these touch-points captures lost opportunity and/or directly increases sales.

We see JBA’s job as being the insight and opportunity builder, linking two of these touch-points is complex and linking all three requires the commitment of the whole business.

Important Multichannel Conversion tasks and services:

Data Alignment for Multichannel conversion

This is closely associated with our Data Analysis and Content Personalisation services, as it enables both of these to happen. Data alignment is crucial to any multi-channel business that wishes to gain competitive advantage by making product discovery and purchase experience as simple and efficient as possible. We help connect the systems that contain data and unify the important stuff so that it can be universally shared between channels.

Integrated Campaign Framework

A key aspect of multichannel conversion is how well your communications speak to conversion. A prospect will favour a brand who’s email provides them with online, direct or local retail conversion options.

Businesses often craft their communications to work the way their business does but this does not always win customers. Creating a multichannel campaign framework involves the alignment of all internal and external agencies and stakeholders, so that ‘customer centric’ and cohesive integrated campaigns are put to market.