Behavioural Targeting Services

JBA refer to behavioural targeting as any web page, email, sms or call that is tailored to an individual based on their past behaviour and/or requests.

As JBA choose to use behavioural targeting as a conversion tool and not a prospecting tool we shape the user or prospect experience around the idea of supporting an individual in a task they have already commenced themselves.

Behavioural targeting provides users and prospects with the level of information they require to feel confident to make the desired commitment.

Important Behavioural Targeting tasks and services:

Transaction Targeting

If you sell your product via eCommerce then you will have a checkout abandonment issue. There are a number of reasons for this. It may be the way your purchase experience is designed, or it may be to do with the purchasers’ level of confidence in their own decision. These days checkout abandonment is far less about security concerns and more about confidence and/or the design of the online user experience. Transactional targeting and re-marketing makes contact with abandoned shoppers for the purpose of resolving the prospects issues – ultimately helping them finish what they started.

Content Personalisation

This refers to how we target segments in relation to site visitation or previous touch-points. In essence we build systems and processes that allows us to treat customers differently based on their source, frequency or online or offline behaviour. Historically, companies spent big bucks building CRM systems to do what we can do for a fraction of the cost. Any decent web tool will enable some level of this type of targeting. JBA’s extensive experience in content personalisation can save you years of learning.

Follower Communications

We consider follower communication as a behavioural marketing tactic because any follower must be tailored to the needs of the responder. There is a massive difference between someone seeking support and someone who has already made their decision. Our targeting is also multi-channel – SMS, email and calls are all used to get the best results possible.