Online Marketing
This includes all crucial aspects of online campaign creation, which are geared to drive online, direct and retail traffic or visitation.
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Important Activities
Data Analytics
As a data centric consultancy, data informs the planning, measurement criteria, optimisation and ultimate success evaluation of every JBA service.
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Important Activities
Optimisation
Optimisation success is measured in terms of increased ROI, leads or sales from in-market campaigns or initiatives. This involves continual improvement of campaigns and conversion funnels.
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Important Activities
Behavioural Targeting
Behavioural targeting includes online content personalisation and transaction communications to capitalise on your traffic to outcome ratio.
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Important Activities
Multi-channel Conversion
This involves the consultancy and support required to build a successful online and multi-channel business.
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Important Activities
eCommerce Strategy
Our eCommerce strategy services ensure multi-channel businesses have the organisational structures and process which work together to deliver results.
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