Client success


By integrating Salesforce customer profiles from the website into ExactTarget, the triggered automated communications leveraging behavioural segmentation increased customer retention rates and revenue and reduced call centre volumes.

  • Automated email marketing
  • Salesforce integration
  • Behavioural segmentation

How we connect

  • 1
    True Partnership
    Our team becomes a virtual extension of your team, we are on the pulse with day-to-day needs
  • 2
    Technology Partners
    JBA are acredited ExactTarget and Adobe solution partners, our thought leadership and service is second to none
  • 3
    Data Driven
    Our data heritage allows us to maximise the opportunities for smarter cross channel marketing

Smarter digital marketing

Digital marketing provides a cost effective and scalable 2-way tailored communications channel to customers at the right time, and into the most appropriate channel.

The Problem

To Integrate or personalise communications is an upheaval because of disparate data sets and marketing tools available to achieve operational goals

The Result

Consolidate strategy and platform into one central view, backed by heritage in data and high performance technology to deliver targeted and automated engagement with customers

Leveraging technologies such as ExactTarget and Adobe, these platforms provide cost efficient set-up, campaign deployment and exceptional integration capabilities. Our team transforms these foundations to deliver campaign integration and automation, content personalisation and program optimisation by leveraging data and insights to drive customer uplift and conversion.

Types of services

Marketing Automation
Fully automated email, website, mobile and social programs provide scalability, efficiencies and savings
Data Integrated
Bi-directional integration with CRMs to drive prospecting, profile gathering and campaigns
Single Customer View
Powerful segmentation with a deep understanding of customer attributes and behaviours driving optimisation

Knowledge share

JBA Recovery

Recover up to 15% of sales from abandoned carts using triggered automated emails

Read more details
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