If you are an eCommerce business, checkout abandonment and overall conversion rates should be on your radar on a daily basis. However it is one thing to report on the loss of opportunity and another all together to reduce it. JBAs eCommerce consultancy helps you to establish acceptable metrics to suit your business and category - and will put programs in place to recover this lost revenue. Additionally, our solutions always consider your business first. Our methods to stem your abandonment rate will also will reduce your overall Cost Per Sale and increase conversion rates.

Multi-channel alignment is still a massive challenge for a lot of brands. It seems the larger you are the harder it is to align all your channels. You want your prospect or customer to not only hear and see the same messaging, but to also have a cohesive experience across the online, direct and retail channels. This makes their own decision making or solutions experience easier. JBA will help you develop both marketing reporting and tactical tools that allow all partners and stakeholders to first see, and then act upon the relationships between each channel.

Without any doubt, this type of online sales growth is the most common need of any digital marketer. The fact that so many businesses are experiencing the same challenge must reassure you that it is not a trivial issue to overcome. There are always quick wins, however, for the mature online marketing program, continual improvement moves into the area of art and science. We have successfully applied quick wins, created frameworks and achieved substantial results for clients with even the most mature programs.

You are getting feedback from your customer or client that you have to improve your online services and tools. The fact that you know this is a good start, however, the process of developing a business case requires a solid understanding of the multiple ways these needs can be met. We will work tirelessly to ensure all opportunities are explored and back it up with solid data analytics.

There are numerous factors that can influence your approach that are often overlooked. Such as how the budget is defined, or how cohesively stakeholders are aligned so that the business as a whole understands what the solution will mean to them. Anyone can successfully build a website. JBA will also ensure that the internal resources and background processes that support your website are in place - thus setting the business up for success.

To say this is very common is an understatement. Often the business does not realise what metrics are even required. Most online businesses will employ an external agency to provide vague insights without realising they are paying for the privilege of having a poor reporting framework. Insights, like anything else, must be produced efficiently or they become irrelevant. If results are important and you want to improve both online conversion rates and their cost, you must create the right Strategic Reporting Framework (SRF).

Our research shows that those businesses with their online and offline touch-points aligned will out perform those who don't. That said, it is no small task to do so. We recognise the importance and strategic advantage of aligning all brand experiences. We have successfully connected online and offline experiences to achieve numerous outcomes - all of them profitable.

It is hard to justify spending a single dollar if you do not believe it is well spent. When a digital plan is not aligned with the businesses own vision the entire channel will suffer from a lack of resources and budget. We have successfully built 3, 5 and 10 year digital plans that not only support the businesses goals, but also ensure all online channels are optimised and leveraged to their full potential.

As a business becomes more mature in the online space, multiple service providers are often employed to provide specialist expertise. This often results in a lack of continuity in reporting and a lack of knowledge transfer. Aligning providers with unified metrics and centralised insight improves your in-market activity and planning. We have successfully established digital governance structures and can help you with yours.