Create urgency
Many individuals, when given the opportunity, will take as long as they possibly can to make a decision. This invariably leads many to put off a decision so long that the decision is never made. But by creating urgency, the two most powerful emotions — greed and fear — can be used to drive action.
Case in point: Groupon, which offers time sensitive deals. A great deal leverages the emotion of greed, and a short timeframe in which to make a purchase leverages the emotion of fear. The result: lots and lots of sales that probably wouldn’t have happened under any other model. See our post on Social Demand Generation for more detail.
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