The Wikipedia Wonder
11th November 2011
The other day I was lucky enough to see Jimmy Wales, founder of Wikipedia, speak in London at the Exact Target Connections Conference. Wales spoke about the power of one and how both content creation Read More
Category: Analytics | Tags: James Bridle, Jimmy Wales, Trends analysis, Wikipedia
Your Email Will Go Grey One Day.
21st October 2011
Email marketing has two very different levels, one will evolve the other will die. SPAM is no longer black and white. Grey mail shows us how emails must continually evolve to provide value to the subscriber. Grey Read More
Category: Targeting | Tags: behavioural, dynamic email content, email marketing, email open rates, email ROI, Gmail Priority Inbox, Gray Mail, Grey Mail, profile data, SmartScreen, SPAM, traffic quality, traffic volume
The hole in the Online Sales doughnut.
2nd October 2011
In brand circles the understanding of pre-sale brand experience goes back to the infancy of advertising where ‘trial and then adoption’ was first understood, but how does this understanding of sales Read More
Category: Analytics | Tags: Behavioural Data, Behavioural Marketing, Campaign Analysis, Channel Analysis, Conversion, Customer Satisfaction, Customer Service, eCommerce, Metrics, Online Sales, Optimisation, Planning and Optimisation, ROI, Web Analytics
