Client success

NBN Co

Through structured analytics and insights generation, a direct positive influence was delivered across Media, UX and SEO investments.

  • Actionable insights
  • SEO and SEM attribution
  • Experience thought leadership

How we connect

  • 1
    True Partnership
    Our team becomes a virtual extension of your team, we are on the pulse with day-to-day needs
  • 2
    Transparency
    We provide continuous leadership governed by reporting frameworks, we share in the KPI structure so accountable end-to-end
  • 3
    Working Environment
    We explicitly comes to know the inner workings of your team, business and platform environment

Analytics strategy

Results driven analytics provides the critical baseline to determine business KPIs and drive success. A measurement strategy allows for comprehensive planning, campaign assessment and insights generation.

Problem

Your reporting provides little insight, the business does not realise what metrics are even required. You receive vague insights without realising you pay for the privilege of having a poor reporting framework

Recommendation

Insights must be produced efficiently or they become irrelevant. If results are important and you want to improve both online conversion rates and their cost, create the right Strategic Reporting Framework

Leveraging tools such as the Adobe Digital Marketing Suite and Tableau provide superior visualisation and exceptional integration capabilities. Our leadership further informs data health, competitive benchmarking and performance evaluation to drive customer uplift and conversion.

Types of services

Data Health Check
Address data quality gaps and integrate data sources to improve data equity
KPI Reporting Framework
Powerful measurements to inform comprehensive assessments and planning
Business Benchmarking
Mapping eCommerce and multichannel objectives to initiatives