About JBA
JBA deliver eCommerce optimisation, smarter digital marketing and multichannel strategies into global brands, with offices today in the UK and Australia.
By delivering results through actionable data insights and practical leadership, we demonstrate immediate business wins whilst informing your longer-term strategy. Clients are empowered by data and insights at their fingertips, providing confidence in planning and results in delivery.
Industry Experience
JBA has a proven track record for successful online and direct sales optimisation for large operators within Australia and the UK. With founded eCommerce expertise in architecting online business and marketing solutions for top tier companies, our strategic direction has naturally leans towards major global brands and innovators in digital sales.
Data Health Check
Great attention must be paid to keep data healthy since targeted marketing is made impossible without a certain level of data quality. Contact JBA to conduct a data gap and health assessment which will identify the measures required to address quality gaps and set more realistic targets for short term initiatives.
Email Remarketing
JBA insight shows that 50% of online checkout abandonments are a result of anxiety over product selection and the desire to seek further validation. The JBA Email Remarketing engages the lost sales opportunities to re-engage the prospect to complete the sale, with notable success.
Event Calendar
Web Directions Code
23 & 24 May,
Melbourne.
Getting all Touchy Feely with the Web
Our CTO will be presenting a practical and pragmatic view of where touch is at from a web standards perspective and how you can start weaving touch interactions into your mobile web applications.
