11th November 2011

The other day I was lucky enough to see Jimmy Wales, founder of Wikipedia, speak in London at the Exact Target Connections Conference. Wales spoke about the power of one and how both content creation and consumption within Read More

21st October 2011

Email marketing has two very different levels, one will evolve the other will die. SPAM is no longer black and white. Grey mail shows us how emails must continually evolve to provide value to the subscriber. Grey mail Read More

2nd October 2011

In brand circles the understanding of pre-sale brand experience goes back to the infancy of advertising where ‘trial and then adoption’ was first understood, but how does this understanding of sales experience translate Read More